Cookie Policy

This site uses cookies to identify you from other users and help our website function correctly.  Cookies are small files which are stored on your computer, however cannot be used to identify you personally and are not harmful to your computer.

We use essential cookies to make this site work correctly and enable you to make your booking online.

The non-essential cookies allow us to keep track of your preferences in relation to using our website and help us to recognise when you return.  This enables us to:

  • improve your experience on our website
  • show you relevant offers on our website and through our advertising networks including on third party websites
  • make our emails more tailored and relevant
  • understand how customers are using the website
  • monitor the performance of marketing activities

Some of our cookies are ‘session’ cookies, which only remain active for the duration of your session on the website, and others are ‘persistent’ cookies which remain stored on your computer until they reach their specified expiry date.  You can find more detailed information about our cookie usage below.

We also use pixel tags and gifs and which are all similar to cookies. These can be delivered to your computer as part of a web page request, in an online advert or a HTML email message and are used to retrieve information from your device such as device type or operating system, IP address and time of visit.

More details on our cookie usage

We use Google Analytics to analyse the use of this website.  Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers.  The information generated relating to our website is used to create reports about the use of the website.  Google will store this information.  Google's privacy policy is available at: www.google.com/privacypolicy.html.

We also use tools to help us analyse the use of this website including a session replay and heatmap tool that shows how visitors use our website in order to improve the user experience. These cookies do not personally identify you or reveal any personal information to us that you have entered on our website but if you would prefer to opt out you can do so at https://mouseflow.com/opt-out/ or for more information, see Mouseflow’s Privacy Policy at http://mouseflow.com/privacy/

We use an email service provider to send automated email campaigns when you ‘abandon’ the website.  They use data collected by web tags to send you emails based on your search criteria.  They also help us understand how customers are interacting with our emails to help us send relevant communication.

To ensure we show you the most relevant offers via our advertising network and to help us monitor the performance of our marketing activities we use the following third party partners - Criteo, Rakuten (linksynergy.com), Adalyser (adal), Ignition One (netmng.com), Yield Lab, Google, DoubleClick, TripAdvisor (tamgrt.com). These cookies will use your search criteria to show you relevant, targeted online marketing but will not personally identify you.

We offer personalized shopping experiences and advertising through Intent Media, which uses online identifiers to identify visitors. To view Intent Media’s privacy policy, click here. To opt out, click here.

We also use third party partners as follows: Car Trawler enables you to book car hire as part of your TravelUp booking.  Trip Hobo provides the content for the Trip Planner section on our website.  These cookies allow you to use these functions on our website and if they are blocked or deleted, these areas of the site will no longer work for you.

More about cookies and how to block or delete them

To find out how to block or delete cookies, click here Alternatively, you can visit the ‘help’ section on your web browser for guidance on how to do this.

For more information on cookies, you can visit https://www.aboutcookies.org/

To opt out of some of our advertising cookies (where they are members of NAI) including Criteo and Rakuten click here. The cookies in this list will have been dropped by various companies, not just TravelUp. However, to opt out from any of these advertising programs, simply check the box that corresponds to the company from which you wish to opt out. You may also want to visit www.youronlinechoices.com to learn how to opt out of customised advertising.

The main cookies on our site are set by the domains travelup.com and travelup.co.uk.  Please note that should you block all cookies, you may not be able to access all areas of our site.

If you require any further detailed information about specific cookies, you can email dataprotection@travelup.com